So what else should be on your marketing to-do list next few months to optimize your marketing performance? Read our previous blog post to learn more about the important marketing tactics 1 & 2 and then continue here.
3. Check your business reputation and brand surveys
Given the current competitive marketing environment, a positive business reputation is key to enhancing the recognition of your brand among your target audience. Wondering how to build a positive brand reputation?
You need to conduct a business reputation audit to know about the image of your brand in the eyes of your audience. Audit your reviews and rankings on various review sites; study the comments in detail to assess the common trends.
Conduct brand surveys of your customers to learn:
- Their perspective on your business
- Whether they identify with the products or services you sell
- What comes to their mind when they think of your business?
- Do they pay attention to your ads or social media posts?
You can do that via email and print surveys and by talking to your customers directly.
One of the best ways to improve your brand’s reputation is to share your voice with others so that they learn more about your business and your brand values. Take advantage of digital avenues such as blogs, articles, and forums to share ideas about your brand, products, and services.
On top of that, always keep your customers front and center and check often if they’re satisfied, and ask them for reviews. Good customer reviews showcase their positive experiences with your company in the limelight. They improve your business’ credibility and social proof, which are very significant in marketing your business and attracting new customers.
4. Finalize your Holiday promotional marketing plan
Boost customer engagement and generate more leads this fall and Holiday season. Analyze your last year’s campaigns and see what can be improved on. Innovate and improve your Holiday promotional plan. Although digital marketing is essential in contemporary times, we cannot ignore the significance of traditional advertising. Include print advertising, billboards, and TV/radio in your plan as needed. They are still known to create an impact on the customers’ minds. At the same time, optimized digital presence and efficient lead generation systems coupled with your impeccable brand awareness and reputation will create a big impact on your bottom line in 2022.
A sound marketing strategy aligns with your business goals and satisfies the needs of your target audience. Creating a perfect marketing strategy isn’t something that can be done overnight. It demands time, dedication, and hard work to build that bridge between your business and customers. We are here to assist you with any part of your marketing campaigns – from audits to execution. You can schedule your 30 minutes for consultation to discuss your 2022 end-of-the-year marketing push