Importance of Online Business Directories for SEO and Online Ecosystem
With growing competition in the online space, businesses across the globe are looking at means toexpand their customer base and improve revenue. This means leveraging the online business visibility and attracting organic traffic. Since search engines play the crucial part infinding companies to do business with, getting listed into trusted online business directories has become imperative. These directories are categorized according to business verticals, services, or locations. Searching such online directories is a fairly simpleprocess, andlisting your business on them is equally easy as well.
How online business directories help with online visibility
- Get crucial backlinks: Online business directories have become the perfect place to list your website toconnect with your target audience. By subscribing to them, your website can gain crucial backlinks and show up on Google listings at a cost-effective rate.Let’s see what these are all about.
Backlinks are created when websites are linked to one another. Also called inbound links, one-way links, or incoming links, these links join one website to the pages of another. These links are considered as ‘votes’ by Google and other search engines given by one website to another. It is like the websites are telling search engines that the content in the other website or webpage is important and valuable. Hence, the more backlinks your website has, the more votes your website receives to let the search engines rank it higher. It is undoubtedly one of the key ranking factors
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. The backlinks from sites with Domain Authority get you better rankings. No wonder, most businesses improve their online authority and SEO by creating more links that are redirected to their websites.
- Save you from navigating through SEO: In case you want your website to appear high on search listings, you have to invest in SEO (organic or/and PPC). This means spending time, money, and effort in employing SEO techniques such as website optimization, keyword building, developing meta tags, writing classifieds or blogs, among others. All these to constantly monitor the progress of your website on the Search Engine Result Pages (SERPs) to check if your SEO strategies are working. By listing your website in online directories your web content gets extra validation for the search engines to take notice. Further, since these directories have well-established SEO, the chances of your website ranking higher on SERPs are a lot higher as well.
- Better quality website traffic: Business directories can help your websites in getting high-value traffic. For example, if your website deals with logistics and is listed in a logistics-based business directory with a full profile, then people searching for logistics solutions on the directory may end up clicking the link to your website. So, your website will attract more traffic, which in effect, may contribute to better search rankings.
- Improve your SEO: In addition to providing backlinks to your website, the online business directories can generate Google listings showing the name of your company. This can attractpotential clients to your website and give your brand much-needed visibility.
Since we have learned about the benefits of listing a website on business directories, let’s dive into the following questions:
#1 How many directories should a business be listed on an average?
There is no fixed number for a website to be listed on a directory, but the more the merrier. This is due to the fact that the more listings a website gets,the moreexposure or visibility it acquires to reach out to its target users. However, on a monthly basis, if a website can get at least 3-4 listings on business directories then it will do a world of good for SEO.
#2 Are all directories equal or some influence SEO more than others?
Each directory has its benefits. For example, if a website is listed on two different directories with varying user bases – one having a million and the other 100K. It goes without saying that given their differential traffic volume, the benefits will not be equal. Apparently, the website is expected to get more traffic from the first one with a million traffic volume. However, at the same time, there is a possibility that the second directory with less number of users (100K), may provide high-value users to the website. In the final analysis, if the directories are relevant to the business niche of a website then it will benefit from both.
For any B2B or B2C business, the benefits of subscribing to online directories for SEO and online ecosystem are immense. In fact, even if you don’t have a website as of yet, you can set up a landing page through a directory listing, and connect the same to your website later. These online business directories offer a flexible solution to your SEO needs on the competitive World Wide Web but at an affordable cost.