“A satisfied customer is the best business strategy.” – Michael LeBoeuf, Business Author Is this time of the year when you are revising a marketing strategy to promote your brand, products, and services? In this highly competitive market where customer preferences and demands change daily, standing out and attracting customers to your brand can be a tough task. To make […]
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Successful marketing strategies for local businesses. When you consult businesses on their marketing strategy for extended period of time you get to see the results of your labor. Some marketing campaigns and strategies prove to be successful over time, some need course adjustment or a different approach, and some can be thrown out of the window. Mastery comes with experience […]
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Does Marketing Work? If you have started a new marketing strategy, advertising or hired a marketing agency for your business, you now wonder how long will it take to see results? And by results we mean leads, conversions and sales. Most of the business owners want to see results quickly. But how quickly is quickly? That is the question. And […]
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Here is a list of ideas that you can implement to get business ready for Holidays and to increase your sales in this final Q4. 1. REVIEW ONLINE BUSINESS REPUTATION If you haven’t visited online directories for your business in a while, make sure to do so. Scan your reviews or download the app that will alert you when new reviews are […]
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HOW DOES TEXT MESSAGING HELP? This is just a quick post to let you know about our special summer pricing on Text Messaging/Mobile Marketing System for your business. If you do not currently have a mobile messaging system for your restaurant or retail B2C business or pay too much for it, consider it today! – No expensive set-up fees; – […]
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Is e-mail marketing out-of-date and overrated as an effective lead generation tool? This discussion has been doing rounds on social media for quite some time. Is it getting too overused and spammy? Do your e-mail marketing campaigns still generate leads for your business? According to Entrepreneur magazine: 200 million marketing e-mails are sent out every 60 seconds 72% of US […]
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Large corporations and established companies go through rebranding process once in a while to update their visual brand attributes such as logo, colors and general look. Smaller businesses, however, don’t always have the time or funds to complete rebranding and often fail to see the warning signs that their business does need to rebrand. If you started your business over 10 years ago […]
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Why Ambiance Marketing? CREATE INVITING SPACE Ambiance is an intangible feeling – atmosphere – that draws people in with its unique components and affects how it makes them feel. People refer to “ambiance” when they talk about a particular venue, surroundings or space. Ambiance marketing should be an integral part of your brand positioning and we’ll try to explain why […]
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The crazy month of December is here! Chaotic, cold, but also filled with joy, shopping, parties and anticipation of the culmination of Winter Holidays. Fun! However, if you are in a business that requires constant hustling to keep attracting customers and selling especially during this hectic time, you are not ready to put your feet up by the fire quite […]
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Your Business Google Listing or “Google My Business” listing is still very relevant and important for ANY type of business and not only for local businesses and retail. It is an integral part of your SEO eco-system and is a shortcut to a greater visibility on the first page of Google. Whether you are a Local Business/Store or B2B professional, […]
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