As we just passed the half-year mark and have just 2 quarters left in 2022, it’s a good idea to review your marketing strategy to accomplish the goals and maximize the revenue opportunities. That’s why revisiting and revising your digital marketing strategy is the key to ending the year with success....
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With user experience becoming the key attribute for any search engine algorithm to rank a website, on-page SEO has become the go-to area for businesses. Google, the pre-eminent search engine with more than 90 percent market share, regularly upgrades its algorithm. It does so to understand user intent and the...
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With online searches becoming a common practice among people to look for information, products, or services on the internet, ensuring your website to feature high on search results has become imperative to remain competitive. Search Engine Optimization or SEO is the process to improve the quality and quantum of traffic...
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Are pandemic days of being cooped up in our homes postponing our travel plans indefinitely over yet? Let’s hope so. 2021 began on a positive note with vaccinations being rolled out around the world. For travelholics, there are two questions right now – ‘Is it safe to travel in 2021?’...
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With growing competition in the online space, businesses across the globe are looking at means toexpand their customer base and improve revenue. This means leveraging the online business visibility and attracting organic traffic. Since search engines play the crucial part infinding companies to do business with, getting listed into trusted...
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What is “Multi-channel Marketing”? It is a digital strategy that combines multiple channels with the intention of reaching the target audience. It also allows you to use those channels that would work best for your company’s goals. In the modern world and competitive marketplace, businesses utilize multiple platforms for reaching...
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2020 Holiday season is here and most likely will be the one for the history books just like the whole year because of the health and economic situation brought on by the pandemic. Shoppers have much stronger preference for online shopping nowadays so businesses large and small need to be...
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Heading into a busy, chaotic, and unpredictable holiday season of 2020, we want to make sure that your business is optimized and ready. During these turbulent times, it is important to stay atop your business needs, pivot quickly and watch market trends and changing demands. Set winning strategy for growth...
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Millennials (or Generation Y) and the newly evolved generation Z are very visible in our society. Open any social media platform and you will see young people dominating the platforms globally sharing their lives with the rest of the world. With technology and social media platforms evolving constantly, marketers masterfully...
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“What we achieve inwardly will change outer reality.” Plutarch Pretty sure Plutarch was not talking about branding when he said this, but as a universal truth, let’s apply this towards marketing and branding. Right now, during the pandemic, many businesses are somewhat limited in their outward activities and not operating...
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