What is “Multi-channel Marketing”? It is a digital strategy that combines multiple channels with the intention of reaching the target audience. It also allows you to use those channels that would work best for your company’s goals. In the modern world and competitive marketplace, businesses utilize multiple platforms for reaching out to new customers. While promoting your brand or business […]
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2020 Holiday season is here and most likely will be the one for the history books just like the whole year because of the health and economic situation brought on by the pandemic. Shoppers have much stronger preference for online shopping nowadays so businesses large and small need to be able to offer online shopping experiences this year. Christmas is […]
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Heading into a busy, chaotic, and unpredictable holiday season of 2020, we want to make sure that your business is optimized and ready. During these turbulent times, it is important to stay atop your business needs, pivot quickly and watch market trends and changing demands. Set winning strategy for growth in 2020 and 2021 After some setback of early 2020, […]
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Millennials (or Generation Y) and the newly evolved generation Z are very visible in our society. Open any social media platform and you will see young people dominating the platforms globally sharing their lives with the rest of the world. With technology and social media platforms evolving constantly, marketers masterfully use technology to capture their attention and offer products that […]
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“What we achieve inwardly will change outer reality.” Plutarch Pretty sure Plutarch was not talking about branding when he said this, but as a universal truth, let’s apply this towards marketing and branding. Right now, during the pandemic, many businesses are somewhat limited in their outward activities and not operating at their usual busy pace. Why not take this time […]
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With the constant growth in popularity of Instagram, it’s easy to tell that influencers and brand ambassadors have become great assets for brands. This is because they can quickly establish trust in your brand and help to increase sales by advocating your products and services. Even big brands such as Adidas, Sprint, and Bigelow Tea incorporate influencers and micro-influencers in […]
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Imagine reading two pieces of content. In the first, a writer mentions that he visited an interesting location in the mountains recently: “Great scenic beauty, fresh breeze, awesome experience” – he narrates briefly and posts beautiful images. And then the second author pens down how she felt while walking through the mystic fog, how ecstatic she was to see the […]
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The novel corona virus has put a stop to almost all activities throughout the world. One of the most robust industries -travel and hospitality – was hit the hardest due to closed borders, no travel and quarantine restrictions as means to fight this pandemic. Does it mean that you have to shut down marketing of your travel agency or travel […]
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How Can Small Travel Business Survive Tough Times and Make the Most of It? During this time of medical chaos and economic slowdown, the travel and hospitality sector is not the only one to be hit by this recession, but it isseverely affected. A ban on almost global travel is unprecedented. Travel and airline giants are tumbling to their lowest […]
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~ Without Expensive Advertising ~ MAKE NEW CUSTOMERS WAIT BY YOUR (VIRTUAL) DOOR! EASY TO FOLLOW 10-STEP D.I.Y. GUIDE FOR BUSINESSES When it comes to marketing your local business, the power of Social Media should not be underestimated. Local businesses that embraced Social Media understand that it is the best and the most inexpensive way toreach out to the local […]
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