Millennials (or Generation Y) and the newly evolved generation Z are very visible in our society. Open any social media platform and you will see young people dominating the platforms globally sharing their lives with the rest of the world. With technology and social media platforms evolving constantly, marketers masterfully use technology to capture their attention and offer products that […]
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“What we achieve inwardly will change outer reality.” Plutarch Pretty sure Plutarch was not talking about branding when he said this, but as a universal truth, let’s apply this towards marketing and branding. Right now, during the pandemic, many businesses are somewhat limited in their outward activities and not operating at their usual busy pace. Why not take this time […]
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With the constant growth in popularity of Instagram, it’s easy to tell that influencers and brand ambassadors have become great assets for brands. This is because they can quickly establish trust in your brand and help to increase sales by advocating your products and services. Even big brands such as Adidas, Sprint, and Bigelow Tea incorporate influencers and micro-influencers in […]
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Imagine reading two pieces of content. In the first, a writer mentions that he visited an interesting location in the mountains recently: “Great scenic beauty, fresh breeze, awesome experience” – he narrates briefly and posts beautiful images. And then the second author pens down how she felt while walking through the mystic fog, how ecstatic she was to see the […]
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The novel corona virus has put a stop to almost all activities throughout the world. One of the most robust industries -travel and hospitality – was hit the hardest due to closed borders, no travel and quarantine restrictions as means to fight this pandemic. Does it mean that you have to shut down marketing of your travel agency or travel […]
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How Can Small Travel Business Survive Tough Times and Make the Most of It? During this time of medical chaos and economic slowdown, the travel and hospitality sector is not the only one to be hit by this recession, but it isseverely affected. A ban on almost global travel is unprecedented. Travel and airline giants are tumbling to their lowest […]
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~ Without Expensive Advertising ~ MAKE NEW CUSTOMERS WAIT BY YOUR (VIRTUAL) DOOR! EASY TO FOLLOW 10-STEP D.I.Y. GUIDE FOR BUSINESSES When it comes to marketing your local business, the power of Social Media should not be underestimated. Local businesses that embraced Social Media understand that it is the best and the most inexpensive way toreach out to the local […]
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Social Media in general and Instagram in particular have evolved tremendously over the last few years. We’ve been observing the changes and noticing how hard it has become to get more followers. This comes along with regular algorithm changes and the huge number of influencers and creative brands competing to grow their brands. So, here we’d like to share some […]
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Every company, be it small or large, needs to have its own website to sustain itself in the competitive world of business. Yet, in the pursuit of building a website, most entrepreneurs face one crucial question: “Which one is better for my business? A custom-built site or a Word Press theme site?” This blog will shed the light on the […]
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“A satisfied customer is the best business strategy.” – Michael LeBoeuf, Business Author Is this time of the year when you are revising a marketing strategy to promote your brand, products, and services? In this highly competitive market where customer preferences and demands change daily, standing out and attracting customers to your brand can be a tough task. To make […]
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